Digital life.
Who is nowadays not concerned about those two words? Well, I surely am. When enjoying my digital life, I came across a company called Digital Life. And as this company seems to me pretty fascinating, I would like to share my foundings.
First, Digital Life says that it is the largest study of the global digital consumers (might not be the largest, but who cares). The important thing is that they provide interesting data and collect insights really all over the world, including also BRIC countries (Brazil, Russia, India and China) and most of the Next Eleven markets (Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, the Philippines, South Korea, Turkey, and Vietnam). This is quite important as other simmilar studies (as of Comscore) do not provide information on for example China or India.
Second, I also appreciate their brief reports – check for example The Drivers of Online Behaviour or The Digital Lifestyles. They provide an inspiration of what would be useful to know about the digital consumers and how can you organize the information found.
Third, Digital Life is for me truly digital. I enjoy the design of their web page and even more the sample of their study. That is what I call interactive. If you want to have fun actually searching for information or if you want to find more about what are the digital consumers doing, what is the most important to them, for how long are they online and how social are they, reserve yourself a couple of minutes.
Klara writes 