Jon Bond:
Marketing in the future is like sex. Only the losers will have to pay for it.
Last week I have attended an online conference on the topic of “How to drive more traffic to your web or blog” mady by Jose Maria Gil. He hit the issue of many fragmented platforms which offer marketing of your company for free. No matter if you are a newcomer bootstrapping your costs or a well established company – if you want to connect with your customers, you need to get to those platforms. Facebook, Twitter, Youtube and blogs are going to be the essentials. The big paradox is having to spend less, but work more.
To share with you at least few insights from the conference, I would like to summarize some of the existing marketing opportunities that Facebook offers.
- Starting from the landing page, this is the first touch point, that a company should take advantage of. Personalize it (Facebook allows you to use HTML), use the applications available, get inspired by others (check my article “Stop and shop in a one-stop-shop“, where I have been commenting on Facebook and included links for Starbucks and Coca Cola).
- Coming to the wall page, get it properly linked to others social sites like Twitter or Facebook and iclude links to your web page to get better rating for your SEO and Google Adwords.
- Moving to general information, don´t forget to mention all the links again.
- Finishing with the events page, as for all the others, mention important links and use your key words while naming your events created.
Klara writes 